CHANEL pushes back the limits of matte with ROUGE ALLURE VELVET EXTRÊME. An elegant and sophisticated lipstick with an extremely matte second-skin finish. Its innovative texture offers an extra-matte makeup result with intense and long-wear colour (8 hours*). It leaves lips soft and moisturized. The iconic ROUGE ALLURE packaging is reinvented in a matte black version. Matte has never had such allure. Clinical evaluation of a panel of 20 women. A combination of natural rice powder and magnesia for an extra-matte finish and softening, smoothing action on the lips. Pure, ultra-thin and highly concentrated pigments that deliver intense colours. A unique antioxidant complex composed of an extract of matcha green tea butter, sweet almond oil, sappan wood and Vitamin E to reveal radiant colour and protect lips from external aggression.